A Framework for Measuring Ethical AI
Wanted: A "2-Degree Target" for the AI Era - how can we track responsible AI?
This is part of a new series called #FutureWork that is trying to understand the rapidly changing workforce.
On yesterday’s flight to DC, I was reviewing economic projections and historical data (yes, I’m a geek), I had a realisation that haunts me: We're racing toward a tipping point that could fundamentally reshape society, yet we don’t know how fast we’re going. If we’re going to have a harmonious relationship with AI we need our generation's equivalent of the Paris Agreement's 2-degree target.
Let me explain what I mean.
How I understand the impact AI will have on the economy
I’ve been curious about how AI will affect the workforce and have been reading (2024 Nobel Prize Winning Economist) Daron Acemoglu's "Power and Progress," which tracks how each successive technological leap has affected the economy, in particular worker vs capital owner share of GDP. I have been trying to answer a critical question.“At what point does automation advance to such an extent that it undermines wage levels, jeopardizing the very consumption that drives economic growth?”
The numbers tell a pretty compelling story. Each technological revolution—PCs, the internet, mobile— decreases workers’ share of GDP. This leads to less of the economic pie and has coincided with increased wealth inequality.
According to OpenAI’s latest economic blueprint¹, we started at 65% in the pre-PC era. Today, we’re at just 57%. By 2030, projections from the World Economic Forum² show us hitting 52%—a tipping point where diminished consumer spending power could ignite an economic spiral that impacts everyone.
There is a threshold for workers’ share of GDP below which our current economic framework could unravel entirely. We are on course to hit it in 2030.
Why This Time Feels Different
Having led teams through multiple technology transitions, I've seen both the opportunity as well as the inevitable human cost. AI's capacity to impact 40% of working hours (Accenture, 2023) feels different to before. Digital technologies could give us a 2x improvement, but a 10x improvement using AI is achievable already across knowledge roles both vertically (your role is fully automated) and horizontally (we take away email and phone management, saving you lots of time). We’ve finally got the tools to unleash incredible progress, but if we don’t deploy them carefully I’m afraid we might inadvertently crash our economy.
The spiral I see forming keeps me awake:
- AI drives efficiency but displaces jobs faster than we create them
- Consumer spending power declines
- Demand drops
- Businesses implement more automation to maintain margins
- The cycle deepens
This isn’t new. Every technological revolution has presented similar challenges, and humanity has found ways to create new opportunities alongside new efficiencies, the question is… how quickly?. Research from Harvard Business School⁴ shows that when properly implemented, AI can increase both productivity and quality by over 40% while creating new kinds of work. So it’s possible. How do we measure it.
The Creation-Displacement Ratio (CDR)
I believe we can measure this, manage this, and master this at a local level (i.e. within individual teams and companies) - but only if we act now.
I propose every organization adopting AI commit to maintaining a "Creation-Displacement Ratio" (CDR) of at least 1:1.
Think of CDR as your company's ethical AI compass:
Track - how much of your headcount budget are you saving as a result of implementing AI tools.
Match: Equal investment in new job creation, skill development, or wage increases so that your employees can share in the rewards.
Measure: Your CDR measure is your company’s contribution to ensuring we don’t crash the economy.
Making It Real: The Corporate Pledge
Imagine if every company made this commitment:
"We pledge to maintain a minimum 1:1 Creation-Displacement Ratio through 2030, ensuring our AI implementation contributes to economic stability by preserving worker share of GDP above 57%."
This isn't about slowing innovation - it's about sustainable progress. DeepSeek shows us that irrespective of export controls, the U.S. government cannot slow down AI advancement. But there is one thing we all agree on:
Each of us hopes AI will unlock human potential. No one wants AI at the cost of chaos. This is possible, it is within our control.
Do you think you’d be open to signing a pledge like this? Or do you have a better idea? Let’s figure it out together.
How are you thinking about this?
References:
¹ OpenAI Economic Blueprint (2025)
² World Economic Forum "The Future of Jobs Report" (2023)
³ Accenture "GenAI LLM" Report (2023)
⁴ Dell'Acqua et al., "Navigating the Jagged Technological Frontier" (2023)
#AIFuture #EconomicInclusion #ResponsibleInnovation #Leadership
Really clear articulation of one of the core risks. The diagram is great.
I run this loop through my mind constantly and hope that decision-makers do too—it paints a clear and inevitable outcome if the default path is simply replacing people as AI improves.
One potential policy solution: incentivize hiring rather than punishing it. Tax breaks for companies based on headcount, the abolition of payroll taxes (which in places like Australia penalize hiring and wage increases), and significantly reduced employee taxes to enable some level of capital accumulation before potential layoffs. This effectively acts as a pay rise—without burdening businesses.
Additionally, massively reducing taxes on startups and small businesses could remove barriers to company formation and allow those displaced by AI to build new businesses.
If we lower the friction to entrepreneurship, many will find ways—leveraging both people and AI—to create value in the new economy.
My work focuses on preparing individuals and organizations for the AI age—not from a purely technological perspective, but by taking a human-first approach.
We have an opportunity and a responsibility to be more effective than ever, but that requires navigating change gracefully.
The future will belong to those who adapt to change quickly, focus their energy and time on learning and growing, and embrace the new economy.
It will belong to those who can collaborate, influence, and lead. Mini-companies will thrive, powered by dynamic cultures and AI that help them do more, better, and faster.
Business and growth fundamentals will be non-negotiable—pure specialisation will become a liability as AI agents take on niche tasks.
Those who understand business as a whole will be best positioned to contribute, adapt, and seize new opportunities.
Lastly, a baseline understanding of AI agents and emerging technologies will be essential. The choice ahead is stark:
We either step into a future of opportunity—one that we create—or we passively find ourselves in a world shaped by a few.
It’s on us to choose.